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A new model of interaction on the Internet is emerging with incorporation that poses a very virtual world. In ‘Más de Uno’, IE Business School’s digital newspaper of Innovation and Technology, we talk to Enrique Dans, professor and content creator, and we involve Polina Iegorova known as Madcitylife who tells us about her experiences within …

So far in the metaverse there are not too many useful applications. While there are many opportunities for achievements, they become anchored to what will come out soon. Specialized media are reporting on how the metaverse will affect the market and have also interviewed experts in the field. Experts from consulting firms (McKinsey, BCG, EY) …

A physical store with 100% Argentine technological development, joins the immersive shopping sales platform Metaverse Mall, led by Gloria Monroy. After the first Metaverse supermarket was launched globally, called MiniGO, its operation is amazing; accessing from the web you enter a mini supermarket and you can see everything that is there. There are 10,000 different …

The trend in the outside world is that the media is changing to keep up and with companies like Nike and Adidas, advertising is diversifying and emphasizing young people. In this sense, it is important to adapt to the new system through innovative experiences. The new trend in brand marketing is to have your own …

For any conventional business, a few of the most suitable use cases for metaverses are enterprise implementations to store or transfer data cheaply and quickly. Also, with newfound ease of use, you can design and launch your own virtual world for users in minutes. Replete with many organizations that have seen an opportunity in the …

What happened with the creation of metaverse was what the next revolution in the internet would be like: opening virtual worlds to provide the user with a multi-sensory experience with new technologies, such as augmented reality, blockchain, artificial intelligence or the internet of things (IoT). The immersive projects of technology companies Microsoft, Apple and Nvidia …

The place where everything can be done is innovative, but with a multitude of features to extend life in the digital world. Professional relationships and corporate events are revolutionized by this new environment. Metaverse Web was only launched as a virtual platform in January 2021. It is located in the city of Murcia, an important …

Creating metaverse was definitely a very ambitious idea and in fact the reality is already being anything but. Science, technology and virtual spaces are becoming more and more important in our lives and are now entering more into our daily lives. Currently, according to a report published by Boston Consulting Group, the metaverse has more …

Technologically, Nike has produced fully digital sneakers that have been thought of as a chain of novels and stories. Zara, meanwhile, has launched the “Phygital” collection in the present that combines physical and digital together. At the same time, Travis Scott was just hours away from holding the live concert for the 12 million-strong Fortnite …

Let’s try to explain to you what exactly is the Metaverse, that virtual world created by technology giants based on the concept of virtual reality. Facebook decided to modify this concept because it knew it to such an extent and had filmed some stories based on it such as Ready Player One or The Surrogates. …