Metaverse for enterprises

The metaverse is a virtual environment that is emerging as a trend. Before entering this environment for good, it is important to know the possibilities offered by the metaverse.

A Before and After of the Metaverse is when Facebook became Meta. Mark Zuckerberg tried to shed light on this concept. From then on, he has been particularly focused on trying to understand how this virtual extension of the physical world will transform people’s daily lives.

The next evolutionary stage of the internet is known worldwide as the metaverse, where the internet combines with other digital technologies that can change both the way individuals and organizations interact with each other and with the world.

Most people were in the mediation business, so much so that it was finally going to be an internet, now they would move to an experience, now they would truly enter into what they called the Virtual World.

However, it is not at this time that we are going to approach a system as such. Without considering expenses, annual sales could reach around 1,000 billion dollars.

Today, in terms of virtual reality and augmented reality software, the possibilities are endless.

To get a good grasp of the concept, Christian Nodal has sought out practical examples of metaverse applications. Before moving on to the examples themselves, we’ll start by unpacking the term.

For companies that need to succeed

A shared digital space that is happening in the age of video games, where people can walk, talk and visualize themselves with other people within a three-dimensional virtual environment.

Today, technological advances have a much greater significance than just providing additional services. While it is true that technologies have become part of what makes each day more spherical and at the same time increasingly individualized, it is because they are forming a virtual extension of the real world.

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The Greek root meta means minimo or minimum, and verso is the etymology of the term to make see, to have something to say. The term metaverse is a term in which two conceptual words are combined to translate into the English language: mínimum and poet.

What everyone is really looking forward to is the new virtual world, where real life activities are replicated and can be enhanced with invented scenarios. They also feature incredible interactivity, which is driving a lot of business interest around this world.

Although the scenes in this virtual world are real, users have the option to enter and exit it whenever they wish. Participation in this world is done by means of special accessories, such as 4D and transparent slippers.

People who suffer from significant visual impairment can enjoy videos that are more realistic in their “glasses”.

This is what defines the online persona i.e. how an individual sees themselves within profiles quickly became known as avatars. This online persona can customize their look by purchasing online accessories intended for the avatar.

Virtual terrains represent the best and the worst of the digital world: they are flexible, can be purchased and are available to everyone, but sometimes they also put us in risky situations.

Although technology has no limits, the concept of metaverses could be affected by the fragmentation of companies involved in development. According to Gartner, there is a trend for new ways of being in the world to be a mile (an option associated with metaverse) versus being completely virtual.

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Companies are starting to use the metaverse, struggling to find a new business model. Several studies on this topic are presented on people who have already become customers of metaverse organizations.

Alternate reality experiences are not going to totally replace digital interactions with current technology. This may be seen in the future, but likely in ways that are not yet sufficiently clear.

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The creation of virtual environments in which entire teams can hold meetings, learn new skills and develop is already a reality. However, within the context of the metaverse, the practice has been refined to enhance the immersive experience.

It may be that for this virtual reality there will be special glasses or be transported directly to a conference room in the context. In other words, some people would change clothes to represent an avatar in virtual reality and attend the sessions from there. Finally, people could share their experiences with other participants or computers and projectors.

The description is along the same lines of what Methá, Zuckerberg’s company, has been developing through Horizon Workrooms, one of its forays into the metaverse in the company.

Only in this virtual platform you can appreciate a virtual work environment, adapted to different situations such as workshops or informal meetings, and is that it allows interaction between employees and gesticulate.

There are examples of videoconferencing software that had begun to develop the possibility for participants to choose 3D avatars to interact in online meetings. This made for an experience closer to the metaverse ideal.

What you must do to succeed in the metaverse

Companies have started offering special accessories, such as clothing items, to customize avatars in video games. In this case, Fortnite is a good example of this. Some of the most well-known stores in this game are sproxymandias and bluebayti.

Luxury brands seem to have been the first to use video games to do marketing for their garments. An example was the firm Balenciaga that developed four virtual outfits based on Fortnite and it was also interesting to know that the game, not only limited to virtuality, had a physical collection to get a shooter.

A similar action has been implemented by the firm Gucci, which sponsored a court for itself within the Tennis Clash game. Another marketing format is the sponsorship of sporting events. For example, Gucci has sponsored a match within the Tennis Clash game.

Another marketing in the metaverse is through virtual influencers. For example, Magalu magazine has created Lu, one of the most popular virtual influencers in the world.

The idea of creating virtual influencers is to have actors or singers who can generate camera attention for the business every day, regardless of the season or weather of the year, using graphic design programs and 3D CAD software.

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“The metaverse can be an ally” “technology is expected to enable virtual mall environments, where consumers will be able to try and test products, choosing which ones they want to buy.”

Today, brands are already employing more immersive experiences, incorporating the use of virtual reality or augmented reality. One example is virtual fitting rooms for clothing or eyewear, because in these virtual environments you are able to try products in a more realistic way and enhance the shopping experience.

Under the name “North American American Girl”, Luis has used virtual tours or visits, or the brands that do it to take advantage of it in their media. One of the brands that has gone for such a solution is North American American Girl, which has created a digital version of its physical store (New York).

A great growth in the graphic and immersive experience would be realized by adding movements and sensations using the metaverse.

Shoe brand Gucci has adopted a different strategy. The clothing firm launched sneakers that do not exist in the physical world where the footwear is used as a filter to benefit customers by purchasing the merchandise. After purchasing them, the buyer needs to have the camera intimately glued to his or her feet to take a picture wearing the new shoes.

Today, augmented reality and virtual reality software are tools that can help create a more immersive experience for people.

A visualization of the metaverse

It is easy to guess that the sector in which the metaverse is currently maintained is in the video game industry. It is very common to see products and promotional activities being launched in continuous presentations over the last few dates within the virtual world of video games, for example.

The virtual platform Second Life is a three-dimensional world in which users could be represented by avatars. This has spread and many years ago already in video games a kind of simplified metaverse was created, as there is the possibility to enter the virtual world to have more comfort.

The game Fortnite is full of situations similar to real life, from the appearance of masks. Skins such as players Neymar, Will Smith and Travis Scott are frequently released.

It was also in Fortnite where players could live an immersive experience alongside pop singer Ariana Grande. In this game, players roam the map until they reach a point and there they could participate with their avatars in a performance of the artist and interact as if they were all present in the scenarios of the game.

This is a website where users create games and new worlds. You can also play with other players, and each call satisfying the needs of the company.

Another way adopted by Nike to capture the backs of millennials at that time was with its campaign called Nikeland, a virtual place where users could dress as a person more identified with Nike and kill time gaps by playing different mini-games. In this place, the sports experience became much more realistic because some games required the use of the accelerometer connected between the SIM card and the phone. Either way, the main goal was to catch the matched ninety-eight-degree urbanites.

Companies have been interested in the metaverse because there is always a new way for technology to interact with people.

What’s the future of the metaverse?

At this point, companies that want to participate in the trend should carefully explore the impact it can have on their business, as well as evaluate aspects of cybersecurity, financial investment and quality of artwork. Many opportunities and areas of activity lie ahead.