From research conducted in recent months for this article, the metaverse has proven to be a highly relevant entity for many businesses. A report by the communications and public affairs agency BeConfluence analyzed worldwide the repercussions of the coming virtual world, yielding interesting figures. This review will show the comparisons between Spain and the United Kingdom, both countries already benefiting from this technology.
All this can be read in the first in-depth report on the metaverse made by the agency itself. The report shows the technology developed by the company’s researchers, along with analysis dates corresponding to the year 2021 and the first quarter of 2022, with references from 2016.
The market expectation of the Google Search Metaverse
The main findings of the study show that economic sectors are showing a lot of interest in the metaverse and the main conclusion is that searches skyrocketed since 2020, growing to an average of one billion monthly searches in Spain alone.
It is a feature of what the agency’s CEO and long-time, Rosa Gomez-Acebo hopes has happened to explain the report’s findings based on strategies. She attributes this phenomenon for search to the shift in Facebook towards Meta and the announcement starring Mark Zuckerberg.
Many of the searches today are focused on the internet, as the reports highlights that the metaverse trend generates a lot of doubts, uncertainties and concerns then due to the uncontainable growth of technologies in all likelihood will lose update to keep up. However, it is to support that there is cake for everyone when talking about the most important businesses and technologies.
Sourcing of Google searches
The searches provided by the report data demonstrate a high popularity in Spain, mainly in the field of technology and telecommunications, such as entertainment, marketing and the four most developed industries in the country.
It also shows a high number of searches from other disciplines such as finance, economics, healthcare, education and training, design and digital creative, real estate and construction, human resources and tourism. “This data proves that the most dynamic economic sectors are already looking for information about the metaverse. In other words, it is not an isolated phenomenon,” says Gómez-Acebo.
When talking about business, the data differs between the search for a business, as well as the natural persons who do it. What there is is that there will be 62% of natural persons and 37.2% are sent from IP companies.
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In the world of new technologies, many innovative projects and big goals have been launched but it is very difficult for a company or particularly to make them correspond to the change. People have to apply virtual reality systems and more sophisticated equipment is still to come to the market.
On the other hand, many of the searches we find related to the possibility of making them in this digital universe, so many users have frequently typed cryptocurrencies, buy virtual land or investment in advertising.
The central issue in the marketing discipline is what are the marketing actions that has companies performing the metaverse and how much invested in them. Advertising is a central issue.
The possibilities offered by virtual worlds for advertising are captivating brands, an attention that is enhanced by new technologies, for example time travel or marketing actions in Spanish. Many of the questions asked seek information on metaverses and their impact on activities such as advertising campaigns. Questions related to marketing have given much to talk about and have also concerned people searching on the Internet about how much the metaverse is worth and what would happen to this professionalized sector in these virtual worlds.
Searching the metaverse on Google
In virtual worlds we hear about the new generation of jobs, especially in areas such as those that will require tax or industrial keys related to the development of blockchain technology.
The concern of Internet users is that they will be affected in legal issues, such as the registration of intellectual properties within the metaverse. Many legal experts are on hand because they have seen a lot of concern about the same issue, and they also include a discussion about identities, legal functioning of tokens and other issues related to corporate legal security.
What seems inevitable is that the Internet wheel of social networking and globalization threatens to become big business. What has begun is having an incredible impact on customer searches in this technological environment.
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