Companies in the metaverse

Technologically, Nike has produced fully digital sneakers that have been thought of as a chain of novels and stories. Zara, meanwhile, has launched the “Phygital” collection in the present that combines physical and digital together. At the same time, Travis Scott was just hours away from holding the live concert for the 12 million-strong Fortnite player group outside mainland Asia in Shanghai.

There are examples of big brand presence in the meteverse at all levels. However, for now, they are all aimed more at brand presence in the meteverse than at monetizing the services or products offered. SMEs will therefore have to find an adapted strategy to position themselves successfully and become more visible in the uncertain context of the future performance of the metaverse as they grow.

The natural evolution of the Internet means what most companies cannot be oblivious to.

The economic and digital infrastructure capacity to develop projects is something that only big brands could put at risk. Therefore, it is advisable for an SME or company dedicated to specific niches that they themselves can analyze the development of new services, hoping to know how services will be monetized in this new technological reality. However, only monetization would allow an SME to decide to participate in the digital world and change its plans to conform to the inevitable metaverse.

Perhaps, the time to talk about this has not yet come but why not start now to count on the people who can do it? It takes very capable talent to spot when it is time to step up and in what direction.We begin to remember that, for the most part, the technology sector is lagging significantly in Spain.

The digital campaign of the kit is a tool that the EU has given to SMEs to help them be ready to go to the Internet market, but much of what is happening is because the only thing that European decision makers have done is to expand the Next Generation program, while the foreign and global situation is becoming more and more difficult.

What is clear is that the thinking world, as suggested by Mark Zuckerberg, would be the natural evolution of the Internet and the possibilities in the short term are quite vast. That is why we will all have to walk through the open door into the future of the metaverse.

When our teenage son can walk into a pizza with his Pizza.com order in the video game Fornite and place his order and pay for it, or as when pizzerias the companies that are not looking towards the metaverse will be left behind and will have to become more knitted with a new generation of customers to which we will have to adapt to continue to have revenue.