Large companies have pointed out the need to explore the metaverse and take advantage of the possibilities it offers because, as an evolution of today’s Internet, it will eventually become a new channel of interaction with consumers from which companies cannot remain on the sidelines.
Companies claim that the metaverse, i.e. the generation of digital opportunities, is for all sectors. In the latest episode of the Opportunity Generation Podcast, we talk about the statements made by the main energy companies and have them
Risk managers were made aware of the metaverse, but the benefit to their businesses is clear beyond doubt. The luxury, fashion and cosmetics sectors are clear that using the metaverse is beneficial.
In the 2022 State of Technology in Fashion Report, fashion companies could generate more than 5% of revenue from 2021 onwards due to virtual activities such as online sales.
The promise of the new communicational form
The technology and expertise offered by the world-renowned term ‘metaverse’ helps companies achieve better results and gain a competitive advantage.
Brands can offer consumers an “immersive, interactive and fun experiences” that connect the consumer’s physical and digital worlds, as well as companies with digital assets will have a new way to monetize them through non-fungible tokens (NFTs), according to the director of Banco Santander’s Crypto and Blockchain Center of Excellence, Coti de Monteverde.
According to researcher Ana María Sánchez Altable, “the metaverse can provide companies with a new channel to strengthen the relationship they have with their customers and find new customers who in another environment would not relate to their brand.”
Virtual reality and augmented reality technologies are going to change the way people communicate, socialize, work, have fun and consume products and services.
When analyzing the project of creating a metaverse, there are many areas that can benefit from using it. Perhaps the main one is floor display and medical visualization. It is also a good idea to educate or train, search for concerts or watch the news in digital content, learn about technological engineering or make industrial orders remotely. The metaverse also offers banking and financial consulting for banks.
Searching and buying a house nowadays differs a lot from the past due to new technologies. Albus is a good typical example, many of the homes now being sold, all thanks to Live Virtual Tours or Aedas Homes, although some buyers prefer to book virtual tours together with their personal agents to review them in earnest.
How does production and consumption work in the metaverse era?
The future doesn’t look set to be the same either, as there is already a big difference between what is expected from the Internet and the metaverse. The Manager of Strategy and Digital Agenda at Enagás, María González says: “Given these potentialities, the role that the metaverse is going to have in the future cannot be ignored by companies.”
Yaiza Rubio Viñuela, chief Metaverse officer at Telefónica said that users today are interacting with the Internet through the mind and that is why contact is a sign of success.
According to him, there is still a long way to go for the metaverse in capital letters. It remains for computers between worlds to intercommunicate between their own virtual networks, i.e. for the universe to look at the universe and vice versa, but in the meantime there is a long way to go with “interoperability” between virtual and real ipsilons.
New communication trends – Business and consumers
He said that businesses must be prepared for this metaverse where common sense is being lost. He cited the emergence of artificial intelligence in hundreds of corporations with operating systems.
As we look at the digital world, we appreciate that there is an opportunity for innovation and to do things differently from branding as well as in terms of business. Thus, Almirall has expressed its need for digital marketing possibilities, specifically growth and major recalls.
According to the president of AEDAS, Hernán Leirós, companies could save time and money by starting their journey into the metaverse.
Many companies have not assigned the role they can play in today’s society, but there is a method to help them understand the capabilities they need to thrive: understanding and defining what synthesis they want with their virtual presence. On the other hand, Capela commented that there are many learnings to be had either during this time primarily, “many companies are just today exploring their capabilities in the metaverse.”
Controlling the mind to please consumers
Meliá’s Social Media Director, Santiago García Solimei, advises companies to identify what their objectives are and to study everything that goes in the direction of what they have to do. From there work to understand what technology fits their core business and improve the business through that point.
De Monteverde, the Mexican financial institution, bet on exploring the opportunities of the metaverse. It established concrete goals, took a position in the market with its objectives and identified what it could contribute. BBVA has also insisted that it is a new channel from the perspective of more than other pairs of tributaries.
Millions of searches of the metaverse on Google
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