Companies bet on the metaverse

The trend in the outside world is that the media is changing to keep up and with companies like Nike and Adidas, advertising is diversifying and emphasizing young people. In this sense, it is important to adapt to the new system through innovative experiences.

The new trend in brand marketing is to have your own digital experience within a wasteland called Metaverse. Although the number of this place is small, it is a growing ecosystem in social networks, apps and advertising. It also allows brands to implement new trends and strategies.

Currently, most of the users who participate in the metaverse come from the gamer world. Therefore, the space where they interact with today’s children and teenagers is the digital universe. Young people want more complete experiences and are therefore considered the Z generation in question. Thus, they are interested in any brand that tries to approach them, either through social networks or other usual means managed by their bosses to interact with them.

Brands bet on the metaverse

New technologies, new media and the resulting diversity of social media make the younger generations literally see the metaverse (a virtual world with a parallel reality). Young people are the target of this world where everything can be reproduced, where they can even live completely virtual experiences.

As time goes by, more and more brands are present in virtual life, and in the near future, all sectors will have a presence in the metaverse! Now, it is predicted that the future of the music industry is very promising and that little by little classics of the various disciplines are being included starting with it… The establishment of the big brands in this universe facilitates obvious information for their customers and allows them to grow as an industry.

You know the great importance of branding for new arts and interactive experiences. It used to be that visual connections were considered the protagonist even though interaction was often a less common option. But now, with the emergence of the metaverse, interaction is given more importance than visual content and it starts to be more recognized as your concept of interactive experience over a well-planned publication to highlight its contents.

The five key strategies that will enable companies to reinvent themselves are spending on human-centered artificial intelligence, reinventing business models, high-performance workspaces, blockchain and the metaverse. Top of this list is a product with technology infrastructure to address the rapid increase in digital competition marked by innovative business plans. This document was written by Globant, a company focused on reinventing business through innovative technology solutions.